The people of The Deltona Corporation have developed a strong set of values which shape the company's commitment to its customers, employees, independent representatives, shareholders, and the communities it serves.

INTEGRITY: Standards of honesty, fairness and independence are the foundation for all policies and practices.

CUSTOMER SATISFACTION: The company is dedicated to building lasting and rewarding relationships with those who comprise its various business activities. Customers can expect courtesy, quality, fairness, and a sense of urgency as Deltona people respond to their needs.

INNOVATION: The company will foster creativity, adapt technology, encourage intelligent risk and act aggressively on opportunities.

DIVERSITY: Deltona respects and values the differences - human, social, cultural, commercial and geographic - of modern society. Through its employment, recruitment and promotional practices, the company will demonstrate its commitment to diversity.

FINANCIAL STRENGTH: Deltona is committed to achieving sustained financial success. It will strive to satisfy its customers, recognize its representatives, and to continue to contribute to the communities it serves.

CITIZENSHIP: Deltona believes in freedom of conscience, democratic government and free enterprise. It will vigorously defend the human and physical environments. It will be a leader in the community and will encourage its employees and affiliated representatives to be involved in civic and charitable activities.

TEAMWORK: Success is dependent upon sharing ideas, skills and resources throughout the company. Organizational boundaries must never become barriers to progress.